This week, I found it easy to follow all the different ways of optimizing based on even the small results I had.
Google Ads are amazing and provide so much information and data to build the most effective and useful ads. For my business, I found that making sure I was informed about all the different tools by watching the instructional videos was essential. As I learned more about the tools available to me, I felt I was able to really narrow down what my ad needed to be more successful. Looking at all the different factors and insights, like how much each click costs and how many people saw the ad, made me feel empowered and in control. I appreciate that you can pause or remove keywords that are no longer working well.
Overall, I feel like I have been learning so much more about marketing as I run actual ads to actual people. The hands-on experience is amazing.
