Google Analytics and the Google Quality Score are powerful tools for any business owner. This week in my studies, I discovered much more about how these tools can significantly impact a business's success.
The Google Quality Score is a method used by Google to rank the relevance and importance of your ad to users. This ranking is based on several factors, including the speed and ease of navigation of your website, the clarity of your business offerings to users, and the relevance of your keywords. Ensuring you optimize all these aspects will definitely improve your overall score.
Learning about Google Analytics this week has been particularly exciting. Setting it up and discovering all the ways to measure the effectiveness of your ads is incredible. Linking your website, Google Ad account, and Google Analytics page provides numerous insights into how you can improve your ads and business by tracking customer behavior and determining how many visitors are coming from your ads.
