This week, working on and looking more into Google Ads was quite a large task. I felt a little lost and nervous. I was very grateful that I did not have to create any additional content for the ads. Filling out the forms and connecting the website was all very simple, and I was happy about that.
As for researching keywords, I initially had a hard time knowing which keywords would be good. The suggestions from Google were alright, but as we kept working on them this week, I learned a lot. I learned through some comments from my classmates that even considering the season can be an important factor when planning ads. Depending on the products you are working on, many have seasons of popularity.
One of my classmates also reminded me that with Google Ads, the location is a very important factor that can be influenced and controlled. Having keywords that are specific to the area can also be helpful in making your Google Ads more effective.
